‘Bruno’ and tiny co-star
North Texans say Brüno crossed the line with fake talk show
10:19 AM CDT on Sunday, July 5, 2009
By MICHAEL GRANBERRY / The Dallas Morning News
mgranberry@dallasnews.com
Susan Leseman describes herself as a “fairly liberal, fun kind of girl.” But a year ago, the limits of her open-mindedness got put to a test by none other than Sacha Baron Cohen.
Leseman found herself among hundreds of North Texans lured to an office park in Carrollton to serve as audience members for what was billed as a new television talk show on “family values.” They would even be paid – $50 cash.
What they didn’t know but soon discovered was the meaning of the verb “punked.” They contend they were set up for ridicule by Cohen, who appeared at the show as Brüno, the flamboyantly gay Austrian fashionista whose new movie opens Friday.
A year has passed, but Leseman, 52, an administrative assistant for a Plano-based corporation, is still seething.
“I feel very violated,” she says, “by being led to believe that this would be a talk show on family values … and having it turn out to be what it was.”
As aggressive as the Brüno team was in making the movie, they have been unusually quiet in defending it. Efforts to get their response to anger stirred by the Carrollton talk show drew only a terse “no comment.”
But “production notes” released Thursday by NBC Universal, the studio releasing the film, offer insight into Cohen’s methods. They speak glowingly of “guerrilla-style filmmaking” targeted for the purpose of “exposing shocking hypocrisies of Western culture.” The release touts Brüno as “the gutsiest, craziest and most dangerous comedy to be released in mainstream theaters.” The risk, the producers say, was to “keep their star and creative force both out of jail and alive until the end of the shoot.”
When it comes to feeling upset by the methods used, Leseman is hardly alone. Cohen’s movie has already provoked one lawsuit, by a California woman who alleges that she was badly injured in a fracas that ensued when the 37-year-old actor showed up at her bingo game wearing provocative clothing and using what she called “vulgar and offensive language.”
But Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt, as the movie is titled, has done much more than that. Cohen’s tactics have raised questions about the nature of contemporary comedy and how far it’s acceptable to go just to get a laugh. Or even to make a larger, more compelling point about society itself.
Brüno, for instance, explores issues of sexuality much in the way that Cohen’s 2006 movie, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, used ambush humor to comment on racism. Borat, according to the studio’s press release, “earned more than $260 million at the global box office and set a new standard of risky provocation.” It also won Cohen a Golden Globe award and an Oscar nomination.
Comedian Dean Lewis, 46, who teaches a class on comedy at the Improv in Addison and who appears each weekday morning on The Jagger Show on 105.3 FM, is among those who find Cohen outrageously funny.
“I would say he’s 40 percent genius and 60 percent bold,” Lewis says. “George Carlin once said that it’s a comic’s job to find a line – and then cross it. And Cohen consistently does that. I love the guy. He’s very smart, and very bold, to try these kinds of things.”
But Robin Lovin, 63, the Cary Maguire university professor of ethics at Southern Methodist University, worries about the ante that Cohen keeps upping in Da Ali G Show on HBO, the Borat movie and now Brüno.
“Humor, when it’s used as a moral tool,” Lovin says, “is a way of getting us to laugh at ourselves and see the limitations of our own convictions. But here’s the problem: It’s not clear to me that there’s a whole lot of moral difference between exploiting somebody like this and the kind of violence he’s trying to expose.”
It’s one thing, Lovin says, to target such powerful public officials as former Vice President Dick Cheney and former Speaker of the House Newt Gingrich – as Cohen did in Da Ali G Show – and quite another to go after ordinary citizens.
In the lawsuit filed in Lancaster, Calif., plaintiff Richelle Olson alleges that Cohen established more than “30 fraudulent corporations that set up Web sites and mission statements to mislead individuals from discovering the true identity and purpose of the requested appearance” by Cohen.
Olson, who says the incident with Cohen left her using a wheelchair, alleges being approached by one such shell corporation for the purpose of making a documentary that would be shown on the Discovery Channel or PBS.
NBC Universal has called the lawsuit “completely baseless.”
Amy Wheaton, 41, a market media analyst who lives in West Plano, attended the Carrollton taping after hearing about it from co-worker Leseman, who describes Brüno’s spin on “family values:”
He brought out a black baby that appeared to be about 18 months old. The baby wore cowboy boots on the wrong feet and a T-shirt with the words “GAYBY” across the front. He told the crowd that the baby ate sushi and guzzled Starbucks lattes and was taken often to all-night parties.
“He said that, if the baby wanted to have a sex change when he turned 18, he would support him wholeheartedly,” Leseman says, “but if he turned out to be straight, he would disown him.”
Brüno told one man he had “some friends he would like him to meet,” to which the man replied, “The only friends of mine you’re going to meet are Smith and Wesson.”
Brüno showed slides from a family album, such as the baby wearing shackles to symbolize the slavery of his ancestors, being attacked by a swarm of bees and – this is the one that prompted Leseman to walk out – the baby on a cross.
Wheaton says that, at one point, Cohen had so outraged the crowd, she feared for the baby’s safety.
“The baby starts to stand up in the carriage,” Wheaton says, “and Sacha is not paying a bit of attention to what the baby is doing. My friend leans forward to grab the baby, and when she does, Sacha starts cursing at her, really violently.”
It was this incident, Leseman says, that prompted her to file a complaint with the Texas Department of Family and Protective Services. A spokeswoman for the agency acknowledged to The Dallas Morning News that such a complaint was filed but declined further comment.
“They told me they investigated,” Leseman says. “They said the baby was an identical twin and that they alternated these twin babies over the course of several tapings.”
Leseman’s hope for Cohen is that “he tanks … I hope they run him out of Hollywood.” She contends that Brüno is most offensive to the very audience whose antagonists it seeks to humiliate. “I have many gay friends who wouldn’t find it funny at all to have a child exploited like that,” she says. “So, in my opinion, the guy failed – miserably.”
My comment: I don’t know anyone who was at or involved in the filming of the fake TV show in Carrollton. However, I would think one would have to be kind of ‘out-of-it culturally’ to get there and not realize that you were at a Cohen spoof. What amazes me the most is that he always provokes some American to threaten him with a gun. Cohen always appears so deeply ‘in-character’ as to be almost schitzophrenic. What he does is very difficult. I plan to see the movie even though I don’t enjoy seeing people being made fools of and I am always upset when babies are used in movies.
The thing is, ‘Hollywood’ takes advantage of babies all the time in movies, with the parents completely willing to cooperate. A good friend of mine who had been a script supervisor (’script girl’) for productions for years ended up quitting ‘the business’ after her experience with a director of a well-known movie made here in Dallas in 1998. During the filming, a very young baby-child was made to run from a house into a freezing cold winter’s night (crying) take after take after take. My friend (a mother herself) told the director (also a female) that she had a good ‘take’ already and heatedly questioned the sanity and safety of subjecting the little tyke to such abuse in the bad weather. Of course, the director prevailed. No mention was ever made of this upsetting event. The movie went on to wide praise and the leading actress won the Oscar. It was shot on a tiny budget of about $2 million and made over $12 million. I don’t recall if the ‘baby scene’ made the cut and was in the movie, or not.
That director has made one movie since that time, with a budget of $25 million that has grossed about $12 million at last report, according to imdb.com. Movie-making is a risky business and most movies never make back their budget. The studios & distributors rely on the big hits to cover their losses on the audience clunkers.
What I can guarantee you is that any movie made for a budget of about $18 million (Borat) that earns over $260 million around the world, that star and filmmaking team will continue to be ‘greenlighted’ for as many films as they wish to make, until they have a big failure. Bruno had a budget of about $42 million and opens in U.S. theaters on July 10th.
British comedian/movie star – Sacha Baron Cohen